Marketing in healthcare isn’t like marketing shoes or soft drinks, and for good reason. When lives are on the line, the claims made about healthcare...
As we reflect on the many things we have to be thankful for, it’s easy to think about family, friends, and the comforts of home. But there’s a group...
In this blog, we have covered the rigorous protocol set by the Environmental Protection Agency (EPA) for a product to make public health claims, that...
Critical Access Hospitals (CAHs) play an important role in today's healthcare system. Most (45) states have at least one of the over 1,300 CAHs, but...
As a general consumer, one most likely has little need to know the difference between a treated article claim and a public health claim. However, as...
Whenever a product with EPA-registered Public Health Claims puts those claims in writing, you'll see an * or t after the word bacteria or germs. For...