Social Media for Infection Preventionists: Twitter (or X?)

by Erica Mitchell | July 31 2023

Twitter brought brevity and global outreach to social media. Founded in 2007, Twitter stood out from its competitors as a quick way to reach and follow anyone on the platform without having to be officially linked. The use of hashtags revolutionized social media, allowing users to categorize their tweets and search for others talking about the same topics (across all platforms). These same features elevated Twitter to rank as one of the top social networks, while recent changes and rebranding efforts make it the slowest-growing platform. We don't know what the future holds for Twitter/X, but while it is still being used by almost a quarter of Americans, here is a brief guide to ways it can enhance your career as an infection preventionist!

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Social Media for Infection Preventionists: Facebook

by Erica Mitchell | July 21 2023

Since Facebook's entry onto the social media marketplace in 2004, it has grown to a stunning 2 BILLION monthly active user base, more than the combined population of India and China. While dominant in ages 25-34, Facebook is used by over 74% of adults, with an almost even split between men and women. This enormous global reach, along with its unparalleled integration into our daily online lives gives the individual user access to information and people like nothing before. With this enormous market share comes issues of privacy and algorithm manipulation, so using Facebook as a healthcare professional does take some finesse. Read on to learn what we think infection preventionists can get from Facebook!

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